What is Listing Syndication?
Listing syndication is the term that the real estate industry uses when a brokerage advertises their listing (properties being offered for sale) on websites around the internet. These websites are often referred to as “Portals” or “channels”.
How does a brokerage provide their listing information to the Listing Syndication websites through the BLC® listing service?
Zillow and Trulia
Other Portal Sites – ListHub Publisher Network
- For other Portal websites, the Managing Broker can register at http://www.ListHub.com and select from a list of more than 50 additional websites. Once authorized and selected by the Managing Broker, ListHub.com will send the brokerage’s listings to those website.
MIBOR.com & REALTOR.com
Listings marked as Public Internet Yes are automatically sent to MIBOR.com & REALTOR.com unless indicated with the Direct Soliciting Yes option in the service. A Direct Soliciting Yes options denotes that a sign or notice is on the property indicating that the seller is soliciting direct contact from buyers.
How does Syndication differ from Internet Data Exchange?
Internet Data Exchange (IDX) is a defined set of policies governing the ability of participants to authorize other participants of the BLC® Listing Service to advertise each other’s listings on each other’s Internet website. In Syndication, a brokerage may only advertise their own listings on a variety of sites such as Zillow, Trulia or homes.com.