What is Listing Syndication?
Listing syndication is the term that the real estate industry uses when a brokerage advertises their listing (properties being offered for sale) on websites around the internet. These websites are often referred to as “Portals” or “channels”.
How does a brokerage provide their listing information to the Listing Syndication websites through the BLC® listing service?
Zillow and Trulia
- Through Matrix™, the managing broker can authorize Zillow and Trulia to directly pull their listings marked as Public Internet Yes that are of the Active, Active with Contingency and Pending statuses. Click here for the authorization instructions through Matrix™.
Other Portal Sites – ListHub Publisher Network
- For other Portal websites, the Managing Broker can register at http://www.ListHub.com and select from a list of more than 50 additional websites. Once authorized and selected by the Managing Broker, ListHub.com will send the brokerage’s listings to those website.
MIBOR.com & REALTOR.com
Listings marked as Public Internet Yes are automatically sent to MIBOR.com & REALTOR.com unless indicated with the Direct Soliciting Yes option in the service. A Direct Soliciting Yes options denotes that a sign or notice is on the property indicating that the seller is soliciting direct contact from buyers.
How does Syndication differ from Internet Data Exchange?
Internet Data Exchange (IDX) is a defined set of policies governing the ability of participants to authorize other participants of the BLC® Listing Service to advertise each other’s listings on each other’s Internet website. In Syndication, a brokerage may only advertise their own listings on a variety of sites such as Zillow, Trulia or homes.com.