Most home sellers recognize the value of clearing out clutter, pairing down their bulky furniture and neutralizing the look of their home when trying to sell, but might be taken aback by when their listing agent recommends staging.
REALTORS® generally agree it’s best to show a home with furnishings versus the blank slate look. If the home you are selling is vacant, staging might be your ticket to closing. If your listing REALTOR® suggests you invest in staging, ask about their past experience with the practice and see if it aligns with these tips from Accredited Home Stager Patti Stern.
So, why stage…
- The home will sell faster. A vacant home can take up to 78 percent more time to sell than comparable furnished homes, according to the Real Estate Staging Association.
- Buyers will see it as their home. Only a few buyers can visualize a vacant room decorated and furnished. The majority of buyers, on the other hand, cannot envision how they will live in the home or use a room.
- Prospective buyers will stay in the showing longer. They will linger because there is more to look at and could start to envision themselves there.
- Details stand out. Architectural details and key features can stand out when a home is professionally styled and staged whereas empty rooms put a spotlight on flaws or needed repairs.
- Higher return. Data from the International Association of Home Staging Professions and StagedHomes.com shows that 95 percent of professionally staged homes sell on average for 17 percent more.
Specific to that last point, ask your REALTOR® how the cost of staging could counteract a price reduction and their thoughts about staging’s return on investment in your eventual sale price.