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Why Stage?

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Posted by: Claire Belby on Friday, November 14, 2014 at 4:00:00 pm

Why Stage?

Most home sellers recognize the value of clearing out clutter, pairing down their bulky furniture and neutralizing the look of their home when trying to sell, but might be taken aback by when their listing agent recommends staging.

REALTORS® generally agree it’s best to show a home with furnishings versus the blank slate look. If the home you are selling is vacant, staging might be your ticket to closing. If your listing REALTOR® suggests you invest in staging, ask about their past experience with the practice and see if it aligns with these tips from Accredited Home Stager Patti Stern.

So, why stage…

  • The home will sell faster. A vacant home can take up to 78 percent more time to sell than comparable furnished homes, according to the Real Estate Staging Association.
  • Buyers will see it as their home. Only a few buyers can visualize a vacant room decorated and furnished. The majority of buyers, on the other hand, cannot envision how they will live in the home or use a room.
  • Prospective buyers will stay in the showing longer. They will linger because there is more to look at and could start to envision themselves there.
  • Details stand out. Architectural details and key features can stand out when a home is professionally styled and staged whereas empty rooms put a spotlight on flaws or needed repairs.
  • Higher return. Data from the International Association of Home Staging Professions and StagedHomes.com shows that 95 percent of professionally staged homes sell on average for 17 percent more.

Specific to that last point, ask your REALTOR® how the cost of staging could counteract a price reduction and their thoughts about staging’s return on investment in your eventual sale price. 

Comments

Thanks, Claire! You've captured the essence of why to stage. I would add that staging helps buyers see how furniture might be arranged, especially if it is an odd room. It also gives buyers a sense of what would fit in the room. A large sofa and chairs can show what proportion of furniture would fit. And sometimes bedrooms that seem too small suddenly look bigger when we put a twin bed and a bedside table in it.

Finally, if the home is still furnished, having a staging consultation can help sellers separate from some of their "stuff" and store it away temporarily or else give it away, sell it, or whatever, so that the home does not feel cramped. For instance, there are very few rooms that can handle a sofa and loveseat well, and we will often have the owners remove one or the other during the time the home is on the market. We rearrange the furniture for the best flow, scale back on decor, and sometimes add a few items from our collection to finish off the presentation.
Posted by: Mary Abella on November 11, 2014 at 7:30:00 pm

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