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REALTORS® Speak: All About Staging

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Posted by: Claire Belby on Sunday, November 8, 2015 at 7:00:00 am

REALTORS® Speak: All About Staging

REALTORS® are in and out of homes all day long. They have seen it all. It’s probably safe to say most agents have an opinion when it comes to the importance and benefits of staging a home for sale. Here are the latest thoughts.

  • 96 percent of buyer’s agents say that staging has an effect on at least some buyers.
  • The living room is the room both buyers and sellers agents agree is the most important to stage, followed by the kitchen.
  • 32 percent of agents saw a one to five percent increase in sales price with staged homes.

The Cost?

The National Association of REALTORS® 2015 Profile of Home Staging finds that the median (midpoint) spent on staging is $675.00 and that seller’s agent suggests the service 62 percent of the time. The seller pays before the listing 39 percent of the time while 10 percent of the time, the seller pays after the home has sold. In three percent of all cases, the agent’s brokerage pays for the service.

What Gets Staged?

The same survey cited above ranks rooms in this order of importance:

  1. Living room
  2. Kitchen
  3. Master bedroom
  4. Dining room
  5. Bathroom
  6. Childrens; bedrooms
  7. Guest bedroom

Source: National Association of REALTORS® 2015 Profile of Home Staging

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