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MIBOR Rebrands, Expands to Madison County

Published Thursday, October 1, 2015
MIBOR Rebrands, Expands into Madison County  


INDIANAPOLIS —  Today the Metropolitan Indianapolis Board of REALTORS® (MIBOR) announced a name change and expansion of its service area into Madison County.  

The name change to MIBOR REALTOR® Association retains the familiar MIBOR acronym to which consumers and REALTORS® are highly accustomed. This change allows the more than 100 year-old organization to retain the value of the term MIBOR while positioning the REALTOR® – the true essence of the organization – more prominently within the brand. 

“This is not a radical rebrand or restatement of what the organization is or who the members are, it is a clearer statement of who we are,” stated Kathy Hall, 2015 MIBOR REALTOR® Association President. “Consumers know the value of a REALTOR®, therefore we wanted REALTOR® to be the true focus in our name.”

Along with the name change, MIBOR also announced that the nearly 200 REALTORS® conducting business in Madison County are now members of the MIBOR REALTOR® Association. With this addition, the association serves a total of 12 counties throughout central Indiana. 

Hall continued, “We are thrilled Madison County REALTORS® are formally a part of MIBOR. Our associations have had a long history of collaboration so it only makes sense to be part of one, stronger, more defined organization.” 
 
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This information has been provided by MIBOR, the professional association representing central Indiana's REALTORS®. MIBOR serves the needs of more than 7,000 members in Boone, Brown, Decatur, Hamilton, Hancock, Hendricks, Johnson, Madison, Marion, Montgomery, Morgan and Shelby counties. MIBOR also supplies the BLC® listing service to REALTORS® in Putnam County. More information can be found at www.mibor.com.

Reporters’ contact:  Claire Belby, MIBOR; 317­-523­-7145 call/text or clairebelby@mibor.com.

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