Community Preference Survey



Survey Materials

Boone County Report

Brown County Report

Hamilton County Report

Hancock County Report

Hendricks County Report 

Johnson County Report

Marion County Report

Montgomery County Report

Morgan County Report

Shelby County Report 

MIBOR and MPO Release Community Preference Survey Results

Region-wide survey reveals what central Indiana residents want in communities

INDIANAPOLIS — The Metropolitan Indianapolis Board of REALTORS® (MIBOR) and the Metropolitan Planning Organization (MPO) released the results of a region-wide Community Preference Survey today that reveals the factors central Indiana residents consider most important when making their housing decisions, what their future aspirations are related to housing and how satisfied they are with their communities and overall quality of life. 

The findings were presented to local REALTORS® and stakeholders by study author Joel Searby, Strategic Guidance Systems; Steve Sullivan, MIBOR CEO; and Sean Northup, MPO assistant executive director. 

The results reveal that while central Indiana residents are happier than the average American with their quality of life, fewer than half of all residents are living in their preferred type of community. 

“The findings of the Community Preference Survey have the potential to serve as guides for community planning as we look to the future growth and expansion of our region,” said Steve Sullivan, MIBOR CEO. “The goal is to retain, and build upon, a high level of satisfaction while positioning ourselves as a region that grows in ways that attract and retain residents.”

The survey’s key findings are: 

  • Fewer than half of all residents are living in their preferred type of community. When respondents were asked about the location in which they currently live (rural, small town, downtown city, etc.) and subsequently asked about their ideal location, just 43 percent of respondents gave the same response to both questions. 

  • Demand is high for downtown living, small-town settings, rural living and suburban neighborhoods that have a mix of housing and business. When asked about ideal community, the biggest discrepancy between where people currently live and would ideally live were found in these community types.

  • Even in the last three years of tough economic times, central Indiana residents express a notably more positive reaction to quality of life than Americans as a whole. According to a similarly constructed National Association of REALTORS® 2011 Community Preference Survey, 35 percent of adults nationwide report that their quality of life has decreased over the last three years; just 22 percent of central Indiana residents reported the same.

Far and away, the safety of the community and level of crime are the most important considerations for central Indiana residents when deciding where to live. When given a list of attributes to rank, respondents ranked safety, schools and affordability as their top three.

“It’s impossible to separate transportation investments from their land use impacts,” said Northup. “As central Indiana’s regional transportation planning body, the Metropolitan Planning Organization directs millions of dollars each year toward road, bridge, trail, highway and transit projects, and it’s critical that we understand the broader impacts of those investments on real estate and, specifically, on local housing markets.”

The results are based on responses given by 1,502 central Indiana residents in 10 counties who were surveyed by phone in in December 2012. Counties were sampled to be proportionally representative of the region as a whole, with an oversampling in smaller counties to ensure sufficient representation. Results were weighted against figures from the 2010 Decennial Census to ensure proportional representation with respect to county, age, income and gender. 


The Metropolitan Indianapolis Board of REALTORS® is the professional association representing central Indiana's REALTORS®. MIBOR serves the needs of more than 6,300 members and affiliate members in Boone, Brown, Hamilton, Hancock, Hendricks, Johnson, Marion, Montgomery, Morgan and Shelby counties. MIBOR also supplies the Broker Listing Cooperative® service to REALTORS® in Decatur, Madison and Putnam counties. To learn more about MIBOR, visit